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Press Releases

eCommerce Merchants Announces Strategic Partnership with Mountain Media - November 2008
eCommerce Merchants Announces Strategic Partnership with Discount Dental Plans - November 2008
eCommerce Merchants Announces Strategic Partnership with SpaceSpecials - October 2008
eCommerce Merchants Announces Strategic Partnership with Dawdle - October 2008
eCommerce Merchants Announces Strategic Partnership with GamaSec - September 2008
eCommerce Merchants Announces Strategic Partnership with comGateway - September 2008
eCommerce Merchants Announces Strategic Partnership with WinBuyer - September 2008
eCommerce Merchants Announces Strategic Partnership with ControlScan - August 2008
eCommerce Merchants Selected to Launch Educational Ecommerce Program for Inc. 500|Inc. 5000 - August 2008
eCommerce Summit Attracts Record Attendance and Rebuilds Homes in New Orleans - April 2008
eCommerce Merchants Launches Affiliate Network with Pepperjam - April 2008

eBay Declares Mobile Success For Holiday Season
Web Pro News - 12/28/2009
If any of your Christmas presents were a bit odd-looking or seemed like impulse buys, it might be because the gift giver did his or her shopping using a small, accessible screen. eBay reported today that mobile transactions picked up dramatically this holiday season compared to last. (READ FULL ARTICLE)
Online retail was the holiday season’s big winner, MasterCard says
Internet Retailer - 12/28/2009
Online retailers were the big winners this holiday season, as their sales grew significantly faster than those at stores, according to the MasterCard Advisors SpendingPulse report released today. (READ FULL ARTICLE)
Survey Reveals eBay Sellers Still Disenchanted with Top Rated Seller Program
Auction Bytes - 12/20/2009
A follow-up survey of AuctionBytes readers conducted in early December shows eBay sellers have not changed their minds about the Top Rated Seller (TRS) program eBay rolled out in the fall. (READ FULL ARTICLE)
Endicia Announces Launch of Free Endicia International Advisor Application for eBay
PR Newswire - 12/10/2009
International shipping just got easier for eBay sellers to understand, thanks to a new, free application from Endicia, the leader in Internet Postage with over $4B in postage printed. (READ FULL ARTICLE)
Amazon denies plans to open UK high street shops
Internet Retailing - 12/8/2009
An article in The Sunday Times on December 6, based on information gathered from landlords, reported that Amazon was involved in a secret hunt for high-profile sites across the UK in order to open up its first bricks and mortar stores. (READ FULL ARTICLE)
Big retailers take market share as online sales grow during the holidays
Internet Retailer - 12/7/2009
Online holiday sales growth is holding up, but it’s the largest retailers that are enjoying most of the gains, reports web measurement firm comScore Inc. Last week’s online retail sales were up 5% over last year to $4.72 billion, and three days topped $800 million. That included last Monday, (READ FULL ARTICLE)
New Google Home Page: Does it Remove or Add Distraction?
Web Pro News - 12/3/2009
Google has launched its new homepage, which looks generally the same, but removes everything but the logo, search box, and two buttons until the user moves the mouse. Google says most people go to the Google home page to search, and they wanted to remove the other distractions, unless users specifically want to see them. (READ FULL ARTICLE)
Strong trend towards online purchases
Diamonds.net - 11/30/2009
RAPAPORT... U.S. consumers set the tone for the holiday season as they sought out bargains from retailers this past Thanksgiving weekend. “Shoppers proved this weekend that they were willing to open their wallets for a bargain, heading out to take advantage of great deals on less expensive items like toys, small appliances and winter clothes,” said Tracy Mullin, president and chief executive officer (CEO) of the National Retail Federation (NRF). (READ FULL ARTICLE)
Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers
Web Pro News - 11/24/2009
Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday. (READ FULL ARTICLE)
eBay Absolves Auction Sellers of Consequences from Site Outage
Auction Bytes - 11/23/2009
eBay spokesperson John Pluhowski confirmed that Lorrie Norrington sent a letter last night to U.S. sellers who had an auction listing that ended during (READ FULL ARTICLE)
Yahoo Showing Tweets for News Results
Web Pro News - 11/19/2009
Yahoo Search is now including a new Twitter feature in search results for select topics that are in the news. For example, if you search for "health care reform," or "obama," you will get a section for news results, which contains tabs for news, photos, videos, and Twitter. (READ FULL ARTICLE)
Massucci's Take: EBay's plan to be more retailer than auctioneer is one risky bid
Daily Finance - 11/17/2009
EBay (EBAY) is a Web pioneer, having built a multibillion dollar business out of allowing people to essentially put garage sales on the Internet. That simple idea led to fast growth more than a decade ago and helped define what was possible online for other companies that followed. (READ FULL ARTICLE)
eBay: Online sales could save the traditional high street
Internet Retailing - 11/13/2009
A new survey from eBay has found that four-fifths of sellers who also have a bricks and mortar presence believe the rise of internet retailing is saving, rather than harming, their business. (READ FULL ARTICLE)
Google Announces Details of New Product Listing Ads
Web Pro News - 11/12/2009
Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries. (READ FULL ARTICLE)
Holiday 2009: What consumers want on a retail Web site
Shop.org - 11/11/2009
Last week I reviewed factors that are most important to consumers when choosing to make holiday purchases from one retailer versus another. As part of the eHoliday 2009 Study pre-holiday survey (conducted for us by BIGresearch), we asked consumers which specific Web site features they rely on most when making holiday purchases. (READ FULL ARTICLE)
Barnes & Noble Launches Kids’ Site
Retailer Daily - 11/10/2009
Book retailer Barnes & Noble is continuing the expansion of its digital platform with a new e-commerce site aimed specifically at children. The B&N Kids Store features a 100,000-product assortment of educational development products including books, toys and games, workbooks, DVDs and music selections. (READ FULL ARTICLE)
eBay Launches Online Magazine
Web Pro News - 11/4/2009
eBay said Wednesday it is launching a new digital magazine called "The Inside Source" that will be focused on "insights and stories based on what more than 89 million active users are searching for, buying and selling" on the auction site. (READ FULL ARTICLE)
Ten Great Ecommerce Ideas for November 2009
Practical eCommerce - 11/3/2009
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the November 2009 installment. (READ FULL ARTICLE)
Consumers Cautiously Approach Holiday Spending
Retailer Daily - 11/2/2009
U.S. consumers are more optimistic this holiday season than last, but are still making their holiday spending plans with caution and frugality in mind. These are some of the key findings from research firm (READ FULL ARTICLE)
ebay & Beyond: Basics To Business 3rd Anniversary Contest-ECMTA Spring Summit Vegas 2010
eBay & Beyond - 11/2/2009
Wow, I can’t believe it’s been almost 3 years. When I began ebay & Beyond: Basics To Business I had hoped it would last. Now I know it will! Anyway, our third anniversary is coming up February 8, 2010 and to help celebrate this monumental event we will be offering one lucky listener a free trip to the Ecommerce Merchants Trade Association (ECMTA.org) Spring Summit in Las Vegas April 13-15, 2010. (READ FULL ARTICLE)
Social Networks Don't Waste Time, People Do
Web Pro News - 11/2/2009
Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use. (READ FULL ARTICLE)
eBay Opening Physical Retail Space During Holiday Season
psfk - 11/2/2009
This holiday season online retail giant eBay will be going analog – making the leap from the web to real-life with a pop-up shop set to open November 20th on West 57th Street in New York City. The store will be a 5,500-square-foot space, housing some of the most desirable, and cutting edge fashion currently available. (READ FULL ARTICLE)
Google Gives AdWords Advertisers New Comparison Option
Web Pro News - 10/30/2009
Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user. (READ FULL ARTICLE)
Amazon.com rolls out shortcut for paying online
Washington Post - 10/29/2009
SAN FRANCISCO (Reuters) - Amazon.com Inc on Wednesday announced the launch of "PayPhrase," a shortcut for making purchases on the Web, as the online retailer prepares for a rush of holiday season shopping. (READ FULL ARTICLE)
Online Retailers Turn on Services to Capture More of Holiday Sales
Wall Street Journal - 10/29/2009
The Web is shaping up to be one of retail's bright spots this holiday season, thanks in part to a new take on an old-fashioned retail idea: good service. At a time when traditional retailers are being ultra conservative, (READ FULL ARTICLE)
Toy retailers sign up to new online retail portal
Toy News - 10/28/2009
Toys R Us, Hamleys, Lego, Play.com and Mothercare join for the launch of Gemsta. (READ FULL ARTICLE)
Promote the Right Landing Page to Maximize Holiday Sales
Web Pro News - 10/27/2009
With the holiday season on the way, online retailers are obviously going to be looking for big sales. A lot of retailers are turning to Facebook and Twitter to help in that department, but if you sell goods online, there's no better place to start than on the site itself. (READ FULL ARTICLE)
Twitter Has Big Plans For $100 Million In Funding
Web Pro News - 10/27/2009
Twitter's habit of raising tons of money - and not having any significant and regular source of income - has led different onlookers to theorize that its burn rate is anywhere between "moderate" and "Hindenburg." However, one investor recently shared what fans should find to be some comforting details about the company's finances. (READ FULL ARTICLE)
R.I.P. GeoCities: The Old Days Remembered
Everything-e - 10/26/2009
Yahoo has officially shut down Geocities today. The company has said that it did not count the property among its priorities, so it is simply getting rid of it. Yahoo has shut down about 20 services in less than a year. (READ FULL ARTICLE)
eBay CEO touts m-commerce, predicts half a billion dollars in mobile sales
Internet Retailer - 10/26/2009
When eBay Inc. CEO John J. Donahoe speaks, people listen. His company hit $59.7 billion in sales last year, so he probably knows a little something about selling online. (READ FULL ARTICLE)
Internet bubble 2.0? Not so fast
CNN Money - 10/26/2009
NEW YORK CNNMoney.com It's beginning to look a lot like Christmas in October for online retailing stocks. Christmas 1999, that is. (READ FULL ARTICLE)
Survey a Harbinger of eBay Fee Changes to Come?
Auction Bytes - 10/25/2009
eBay sent a survey this week to find out how sellers felt about fees. The survey asked respondents a series of questions about insertion and final value fees, asking them to choose which format (READ FULL ARTICLE)
Amazon crushes Q3 and yes, there will be a Holiday '09!
Amazon Strategies - 10/23/2009
Today Amazon announced Q3 results that exceeded expectations and then they put out Q4 guidance that was well above analyst consensus. Shares were up over 12% in after-hours trade. There were some really interesting tidbits in the results and the conference call that I wanted to highlight and (READ FULL ARTICLE)
Facebook Receives One-Fourth Of US Page Views?
Everything-e - 10/23/2009
More often than not, when something is successful overseas, it's even more successful in its home market. And this led one person to wonder: if Facebook receives one-seventh (READ FULL ARTICLE)
Sneak Peak at Woot's New Daily Deals Site, Open to All Sellers
Auction Bytes - 10/23/2009
Woot.com is testing a new website that is currently open to a subset of users. Deals.Woot.com aggregates deals from other websites, and also allows its community of Wooters to submit deals and vote on the (READ FULL ARTICLE)
Online Retailers to Emphasize Free Shipping, Social Media this Holiday Season
National Retailer Foundation - 10/22/2009
Washington, October 22, 2009—The economy is not only impacting shoppers, it’s affecting online retailers, too. According to results of Shop.org’s eHoliday Study, conducted by BIGresearch, shoppers will see changes in retail marketing and promotions this holiday season in response to economic uncertainty. (READ FULL ARTICLE)
Amazon.com Announces Third Quarter Sales up 28% to $5.45 Billion
Amazon - 10/22/2009
Amazon.com, Inc. (NASDAQ:AMZN) today announced financial results for its third quarter ended September 30, 2009. (READ FULL ARTICLE)
Top ten holiday trends for 2009
National Retailer Foundation - 10/21/2009
In a media and analyst briefing earlier today, BIGresearch’s Phil Rist and I shared ten insights of what to expect this holiday season based largely on findings from NRF’s first holiday survey. Listen in on the complete briefing, or view the top 10 below: (READ FULL ARTICLE)
Facebook and Twitter Now More Important to Search Rankings?
Everything-e - 10/21/2009
Microsoft has inked deals with both Twitter and Facebook to integrate Twitter and Facebook updates into Bing search results. There is a good chance that Google will be making similar deals, but even if they don't, the Bing deals make it all the more important for marketers to be found in real-time searches. (READ FULL ARTICLE)
Consumers Can Now Get Billed Later for eBay Purchases
Everything-e - 10/20/2009
eBay and PayPal announced today that they are now offering Bill Me Later as a payment option during checkout. This means that "qualified" customers in the U.S. can now buy items and pay for them over time without using a credit card. The option will be available for Buy It Now and approved auction purchases on eBay. It is also available at "tens of thousands" of online stores that accept PayPal Express Checkout. (READ FULL ARTICLE)
eCommerce Summit 2010 - Las Vegas - April 13-15
PRWeb - 10/20/2009
eCommerce Summits have an impressive history of bringing industry thought leaders together in a more intimate and educational format than other large format conferences. Attendees at previous events have found the information so valuable that many participate daily (READ FULL ARTICLE)
Amazon.com Traffic Exceeds eBay in September
Auction Bytes - 10/19/2009
In the past 12 months, Amazon.com has managed to give eBay a run for the money when it comes to traffic. The number of unique visitors to Amazon.com surpassed eBay in November and December 2008, January 2009, but this year's run-up to the holiday shopping season sees Amazon beating eBay in unique visitors earlier this year - in the month of September. (READ FULL ARTICLE)
Online conversion rates up but satisfaction down
Biz Report - 10/19/2009
New research reveals that online retail and ecommerce businesses have improved their conversion rates in the past 12 months, but far from all are happy with their conversion rates. (READ FULL ARTICLE)
Sears Testing Integration with Shop.com
CSE Strategies - 10/19/2009
Last month on sister blog Amazon Strategies, initial insight into what Sears is planning in terms of marketplace expansion was revealed. It appears that Sears has continued to move forward, at least on the CPC side, as they are currently beta testing an integration with Shop.com. (READ FULL ARTICLE)
Google Launches New Display Ad Measurement Tool
Everything-e - 10/19/2009
Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It's called Campaign Insights. Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. (READ FULL ARTICLE)
2nd Largest Search Engine Gets Real-Time Search
Everything-e - 10/16/2009
Add one more thing to your list of online reputation management tools. YouTube has real-time search for the site's comments. Considering that YouTube is by far the largest online video site in the world, and is even considered to be the second largest search engine, YouTube comments are probably not something that brands want to ignore. (READ FULL ARTICLE)
Vegas is ON and Poppin’ - eCommerce Summit 2010
Colder ICE - 10/16/2009
Dude!!!! It is on and poppin’ we will be hitting VEGAS BABY for this years eCommerce Summit 2010 in Vegas. I got a call this week to clear the calendar so you have GOT to come and meet me there guys. The "retail recession" is over will you deny yourself a position to take advantage of the coming recovery? (READ FULL ARTICLE)
Yahoo Shutting Down Paid Inclusion
Everything-e - 10/16/2009
Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan's Search Engine Land received the following statement from Yahoo: (READ FULL ARTICLE)
Google Ditches PageRank in Webmaster Tools
Everything-e - 10/15/2009
Google has quietly gotten rid of PageRank in webmaster tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa. (READ FULL ARTICLE)
Amazon Launches Same-Day Delivery Option
Everything-e - 10/15/2009
Amazon, one of the biggest names in online retail, is preparing for a big holiday season. The company announced today that it is adding a new shipping option for customers, called "Local Express Delivery." What this equates to is same-day delivery. (READ FULL ARTICLE)
Google And Microsoft Make Gains In The Search Market
Everything-e - 10/15/2009
In September, Americans conducted 13.8 billion searches, with Google leading the way with 64.9 percent of the search market, a 0.3 percent increase from August, according to comScore's latest search engine rankings. (READ FULL ARTICLE)
10 More Reasons Why Social Media Won't Replace Email
Everything-e - 10/15/2009
The Wall Street Journal Recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why not? It's free, easy to use, and you can communicate to the masses. But are they using email less? Nielsen doesn't seem to think so in some recent research they've done. (READ FULL ARTICLE)
How Big Brands Use Social Media
Everything-e - 10/15/2009
In a keynote with Scott Monty, head of social media for Ford Motor Company, Monty spoke about Ford's entry into the social channel. Monty said Ford started using social media about 2 years ago and it started as a hobby, but it worked well so they kept at it. (READ FULL ARTICLE)
Twitter: Don't Change Your Email, Username, or Password
Everything-e - 10/14/2009
(READ FULL ARTICLE)
Email Not Just Alive, But Use Increasing
Everything-e - 10/14/2009
xactTarget released some new findings today about email use, finding that it is increasing, with social media and smartphones playing key roles. Social media replacing email has become a hot topic. WebProNews ran an article on the topic recently, as something of a response to a recent Wall Street Journal piece, which seemed to declare email all but dead. We took the opposite stance, and so does ExactTarget's research. (READ FULL ARTICLE)
Yahoo Expands "It's Y!ou" Campaign With User Yodeling
eCommerce Merchants - 10/13/2009
As part of Yahoo's big "It's Y!ou!" campaign, the company has started an initiative to let users contribute to the famous "Yahoo! Yodel". Yahoo has opened up what it calls the Yodel Studio. The aim is for people to personalize and reinterpret the yodel. (READ FULL ARTICLE)
Google Docs Gets New and Old Features
eCommerce Merchants - 10/13/2009
Google has made some updates to Google Docs. For one, they have introduced shared folders, which the company has been promising since July, and says is the most requested feature they get for Google Docs. Shared folders let users collaborate on groups of documents more easily. (READ FULL ARTICLE)
Online Video Viewing up 25% Per Viewer
Everything-e - 10/13/2009
Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%. The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings: (READ FULL ARTICLE)
Twitter Denies Rumors of Video Inclusion
eCommerce Merchants - 10/12/2009
Seems like just yesterday that the Telegraph was reporting that Twitter was considering the introduction of video tweets into its playbook (actually it was just yesterday). Interesting and scary thought all at once (honestly, do you need to actually see some of the folks who pass along their nuggets of 140 character wisdom?). So while it makes for a nice article and creates the some speculation, what was actually given to the folks at Mashable was even more important. High atop Mt. Twitter the story was given ‘the biz’ by The Biz as an official thumbs down was (READ FULL ARTICLE)
10 Reasons Social Media isn't Replacing Email
eCommerce Merchants - 10/12/2009
The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads. (READ FULL ARTICLE)
Report: Paid Search Spend Up 10%
eCommerce Merchants - 10/12/2009
SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value. (READ FULL ARTICLE)
Yes, Your Company Really Does Need A Blog
eCommerce Merchants - 10/12/2009
(READ FULL ARTICLE)
Top 10 Reasons to Attend the eCommerce Summit in Atlanta - #10
eCommerce Merchants - 5/4/2009
Following David Letterman style, we want to share with you 10 amazing reasons you should attend the eCommerce Summit hosted by the eCommerce Merchants and the Professional eBay Sellers Alliance (PESA) in Atlanta, GA on June 3rd and 4th 2009. To make it even more exciting, every day for the following 10 days we will draw one lucky winner who registerred during the day to win FREE registration and one year FREE GOLD MEMBERSHIP in eCommerce Merchants Trade Association. Total Value of $388! (READ FULL ARTICLE)
eCommerce Spring Summit - Atlanta, GA - June 3-4
eCommerce Merchants - 4/8/2009
New York, NY - April 8, 2009 - Many of the leading ecommerce entrepreneurs will gather in Atlanta, Georgia for the 10th eCommerce Summit (www.ecommerce-summit.com) on June 3rd and 4th. The world-class educational event will again be hosted by the eCommerce Merchants Trade Association (www.ecommercemerchants.org) and the Professional eBay Sellers Alliance (www.gopesa.org). eCommerce Summits have an impressive history of bringing industry thought leaders together in a more intimate and educational format than most large format conferences. Attendees at previous events have found the information so valuable that many participate daily in an online ecommerce discussion forum at http://community.ecmta.org. (READ FULL ARTICLE)
Veruta Announces Partnership with eCommerce Merchants Trade Association
eCommerce Merchants - 4/7/2009
Veruta Partners with eCommerce Merchants Trade Association to Provide Product-based Re-targeting Services for Members Campbell, Calif (PRWEB) April 9, 2009 - Veruta (www.veruta.com), an online advertising company, announced today its first official partnership with the eCommerce Merchants Trade Association (www.ecmta.org). Using Veruta, online merchants will be able to "retarget" their customers by advertising products that their customers were recently viewing and are still seeking even when customers are on other sites. Retargeting delivers online advertisements to those customers who have visited a website, helping drive them back to the website to make a purchase. Through the partnership, members of eCommerce Merchants will receive an extended free trial period using Veruta's services. (READ FULL ARTICLE)
Ask the Expert: Security Seals on Your Website
eCommerce Merchants - 4/6/2009
Question: Why should every eCommerce website have a security seal and does placement matter? Our expert today is David Koziol with Control Scan Increasing consumer confidence has never been more important. Placing security seals on your Website is beneficial because it addresses the two factors that contribute to a Website's success, trust and credibility. Using a valid security seal from a reputable company shows that you are willing to bring in a 3rd party to validate the security of your Website and business practices of your company. Additionally, consumers want to feel safe when inputting personal data. Consider this: (READ FULL ARTICLE)
Webinar on SEO & PPC Management
eCommerce Merchants - 3/23/2009
Serious ROI via Epiar's Advanced Keyword Research for SEO and PPC! Be sure to join us for an educational webinar on effectively managing your pay-per-click campaigns to maximize the ROI and not dump good dollars into non-performing keywords. We are excited to have SEO/PPC experts from epiar joining us to share how they manage large PPC campaigns for their clients. Cut your PPC spend by up to 40% with Epiar Negative Keywords, plus see firsthand how Epiar does advanced SEO Keyword Research into the hundreds of thousands of phrases to dramatically improve the ROI on your SEO efforts! Date: Tuesday, March 31 2009 Time: 2:00 PM - 3:00 PM EDT Register Today! https://www2.gotomeeting.com/register/951228134 (READ FULL ARTICLE)
Ask the Expert on Website Security - Gamasec
eCommerce Merchants - 3/23/2009
Do Website Security Tests Protect against Application Vulnerabilities? Small and medium-sized enterprises can protect websites against application vulnerabilities with simple, easy-to-use, and affordable service. Firewall, Intrusion prevention and Detection System (IDS/IPS) are not enough to protect your Website against today’s application vulnerabilities. Website owners are vulnerable to unwanted intrusions by malicious hackers and other harmful codes. If a website’s server and applications are not protected from security vulnerabilities, identities, credit card information, and billions of dollars are at risk. Many companies rely on a firewall to protect their websites from security breaches. Unfortunately, firewalls do not provide enough protection. (READ FULL ARTICLE)
Ask the Expert: epiar.com
eCommerce Merchants - 3/16/2009
How can I get the right traffic to my web site from organic and paid sources? Our expert this week is Damian Finlay, Managing Director of epiar: Build it and they will come, they said. While that may have been true for baseball fans in Iowa, it’s not necessarily the case for your web site. Just as incorrectly, many people think that building a good web site will lead to increased traffic. However, you want to ensure that you’re getting the right traffic to your site. All the visitors in the world won’t mean anything to your bottom line if they don’t engage and convert – read your content, sign up for a newsletter, fill out that contact form, or buy something!......... (READ FULL ARTICLE)
Ask the Expert: Gift Reminders
eCommerce Merchants - 3/10/2009
With website traffic conversion being a critical step in a successful e-commerce website, what strategies can an online merchant use in addition to email marketing to get shoppers back to their site to buy? Our expert this week is Bryan Azorsky, Founder of Gift-Reminders.com: Are your visitors coming to your site because they need to find a solution to a problem? I believe they are for all types of e-commerce sites, no matter what you are selling. So it’s not so much about sell, sell, sell, as it is about solve, solve, solve. Your site will become more important to your visitor as you get better at solving their problems. Conversion is a key metric that can show how well you are doing your job, but don’t forget that most of your visitors won’t buy the first time they come to your site, it may take them 2, 3, or 5 visits. There is something seldom discussed called the ‘delayed conversion’, and tools like Google Analytics can help you keep track (READ FULL ARTICLE)
Ask the Expert: Mountain Media
eCommerce Merchants - 3/10/2009
What are some common ecommerce mistakes that hinder conversion? Our expert this week is Melanie Beam - Director, Business Development for Mountain Media: Requiring Login to Order: This is one of many e-tailers' favorite usability mistakes. Requiring registration is a clear barrier to sales and a definite no no, especially when you have yet to establish a relationship with the customer. First-time shoppers aren't sure that they'll return and the feeling that some sort of commitment is required may turn them away from making even the first purchase. Vague, Hard to Find Return Policies: Ecommerce is increasingly competitive, no matter what your industry is and often, the difference between a sale for you versus your competitor................... (READ FULL ARTICLE)
Ask the Expert: Global Sourcing with Alibaba.com
eCommerce Merchants - 3/9/2009
How to Start A New Relationship With A Supplier? Our expert this week is Eric Watkinson with Alibaba: In order to begin a successful relationship with a new supplier, a buyer should take into consideration several key points, which will help ensure that the new relationship is successful, and productive, for both parties. Introduction: When making initial contact with a new supplier, the buyer should keep in mind that the supplier’s time is valuable, and that the buyer should generally try to get straight to the point within the first two or three sentences. Generally speaking, at this point the supplier is not interested in learning about the history of your business, and what it is you intend to do with the product you are attempting to source. Once the supplier sees that you are a serious buyer, they make take some interests in your company, and your product lines, but during the introduction phase this information can be left out of the picture. For an initial inquiry with a new supplier, I personally recommend following a simple outline........... (READ FULL ARTICLE)
Ask the Expert about Consumer Shopping Engines
eCommerce Merchants - 2/17/2009
How do I pick which Consumer Shopping Engines to try and how will I be able to tell if they're working for me? Our expert this week is Chris Barr, EVP Marketing at Merchant Advantage: It is very important for merchants to have a presence on shopping comparison sites. Last year more than $120 billion was spent in online retail representing almost 130 million unique shoppers. But with more than 300 CSE's and marketplaces to choose from, the challenges to any merchant are (a) to spend your CSE marketing dollars cost-effectively and (b) not to get buried in the cumbersome, time-swallowing detail of managing the channels you select. (READ FULL ARTICLE)
How should online merchants use social marketing to help them promote their online retail business?
eCommerce Merchants - 2/3/2009
This week's question is: With social marketing and Web 2.0 on the rise, how should online merchants use social marketing to help them promote their online retail business? Our expert this week is Crystal Wells-Miller, Senior Marketing Manager at Vendio.com: Social Marketing isn't something new, it used to be called networking; before that, it was called word-of-mouth. It's one of the oldest, most effective methods known to reach your intended audience. Web 2.0 brings the old-world and the new-world of the Internet together in a powerful partnership. I'm sure you've heard the saying; "It's not what you know, it's who you know" - it's a concept that applies more than ever before. With social marketing, tools such as Twitter, Facebook, and blogs, (READ FULL ARTICLE)
eCommerce Merchants Announces Strategic Partnership with Seamless Development
eCommerce Merchants - 1/13/2009
Seamless Development is a professional full service technology company specializing in custom programming, web design, and network infrastructure. Seamless Development offers eBay and online selling solutions from custom design and listing tools to complete inventory management applications, including: · Real-time inventory management across various online sales channels · Integration of traditional retail POS systems with online inventory · Streamlining of receiving, warehousing, and shipping procedures (READ FULL ARTICLE)
Inc. 500 launching eCommerce Pavillion with eCommerce Merchants
Forbes.com - 8/8/2008
eCommerce Merchants Selected to Launch Merchant Ecommerce Education Program for Inc. 500/Inc. 5000 Conference

eCommerce Merchants has been selected to provide a merchant ecommerce education program by Inc.com, creators of the Inc. 500 and Inc. 5000, definitive lists of America's fastest-growing privately held companies. eCommerce Merchants is a leading trade association for ecommerce education. (READ FULL ARTICLE)
McAfee Redirecting Shoppers Away From Merchant Websites
eCommerce Merchants - 8/1/2008
Our very own Cresta Pillsbury gives an experts opinion on the new Hacker Safe - now owned by McAfee. "...I really want you all to listen up because my goal is to help merchants improve their ecommerce business not to defame a company. I currently work with over 3000 merchants and even after all that hacker safe personally did to me I was going to partner with them because I felt they had the best product on the market to protect you and increase your conversion and I refuse to compromise when it comes to my customers..." (READ FULL ARTICLE)
eCommerce Merchants and BoldChat Partnership Provides Real-Time Value
eCommerce Merchants - 5/13/2008
Exclusive eCommerce Merchants and BoldChat Partnership Provides Real-Time Value - Literally

First customer sees immediate ROI and signs up after the weekend.

Wichita, Kansas (PRWEB) May 13, 2008 -- The eCommerce Merchants Trade Association (www.ecommercemerchants.org) recently endorsed BoldChat (www.boldchat.com), a leading live-communication provider, as an official solution provider for its worldwide membership of online retailers. The partnership arrangement provides merchants with specialized pricing for BoldChat’s robust real-time communication platform.

By offering members a feature-rich system that enables real-time chats, visitor monitoring, and pro-active invitations, all in an easy-to-install and affordable package, ECMTA is advancing their mission to provide best-in-class solutions to online merchants. .. (READ FULL ARTICLE)

Spring 2008 eCommerce Summit Attracts Record Attendance and Rebuilds Homes in New Orleans
eCommerce Merchants - 4/29/2008
FOR IMMEDIATE RELEASE

Spring 2008 eCommerce Summit Attracts Record Attendance and Rebuilds Homes in New Orleans

April 28, 2008 New York, NY – Over 500 Internet professionals traveled to New Orleans for the 9th eCommerce Summit (http://www.ecommerce-summit.com) which concluded on April 25th. Merchants from around the world gathered for three days of learning, networking and volunteering for charity with executives from the Internet's leading companies. (READ FULL ARTICLE)

eCommerce Summit 2008 Guest Blogger John Lawson 3rdPowerOutlet.Com
Trading Assistant Journal - 4/28/2008
John Lawson is the President and driving force behind 3rd Power Outlet www.3rdPO.com

If you are already a member of PeSA ECMTA you may already know of John. I mean, he is hard to miss! I don’t say this just because he knows how to attract attention with his branded 3rdPowerOutlet clothing…

I say it because John is a active member on the PeSA ECMTA Forums and as the first first African American member of PeSA he is a trailblazer who adds real value to the community. (READ FULL ARTICLE)

EBay Chief Says Change Isn’t Over
New York Times - 4/17/2008
More changes are coming to eBay, and John Donahoe, the new boss, is girding for the repercussions.

“One of eBay’s mantras for the last 10 years was that they provide a level playing field for everyone,” says Jonathan Garriss, executive director of the Professional eBay Sellers Alliance, a group of eBay’s largest sellers. “But they now realize that just doesn’t work in today’s competitive environment. So they are doing a lot of things they never did before, like treating their biggest sellers like their customers and giving more things to their better customers. Any business does that.” (READ FULL ARTICLE)

PRWeb Proud Sponsor of the PESA/ECMTA 2008 Spring Summit
Professional eBay Sellers Alliance - 4/15/2008
PRWeb Proud Sponsor of the PESA/ECMTA 2008 Spring Summit

Drive sales. Boost website traffic. Increase your online influence.

Grow your small business.

PRWeb, a recognized leader in online news distribution, is a proud sponsor of the PESA/ECMTA 2008 PESA/ECMTA Spring e-Commerce Summit!

Designed specifically to meet the online marketing and PR needs of small businesses, PRWeb (http://www.prweb.com/) is an easy and cost-effective way to promote your business and drive sales. Visit booth #30 to learn how you can:

Increase targeted, relevant traffic to your website

Harness the power of direct-to-consumer messaging

Optimize your ranking in search engines like Google

Guarantee placement of your press release on top sites like Yahoo! News

For a fraction of the cost of traditional press release services or Internet advertising, you can send your news through PRWeb (http://www.prweb.com/) to tell your story online and drive qualified, potential customers to your website.

And best of all? With PRWeb you'll be using the premier online visibility engine trusted by more than 40,000 businesses, associations and nonprofits.

Stop by booth #30 to learn more about PRWeb (http://www.prweb.com/) and enter to win a FREE press release - a $200 value. See you at the 2008 Spring e-Commerce Summit.

PESA/ECMTA 2008 Spring e-Commerce Summit

April 22nd – 24th

Morial Convention Center

New Orleans, Louisiana (READ FULL ARTICLE)

PESA / ECMTA Best Practice Conference Call / List Building 4/15/08 5:00 EST
Professional eBay Sellers Alliance - 4/12/2008
PESA / ECMTA Best Practice Round Table Conference Call / List Building

What is the single most valuable asset for an eCommerce Merchant? Your customer database.

Are you giving your customer database the attention it deserves? If not, you should drop whatever you are doing and join us for our community conference call with industry experts.

http://perfected.listbuilding.com

We are excited to have this call led by list building experts Shawn Casey and Tellman Knudson, with a focus on how eCommerce Merchants can better leverage what they are currently doing to get maximum value from their number one asset: their customer database.

Who Should Attend: All eCommerce Merchants

This call is open to everyone

When: Tuesday 4/15/08 2:00 PM PST, 5:00 EST

Where: The PESA / ECMTA phone conference system

How: (404) 920-6689 Code: 736379#

The call will be limited to the first 200 callers.

PESA + ECMTA = sellers helping sellers be successful. (READ FULL ARTICLE)

eBay Ink and inside look at the wide world of eBay, Inc.
eBay Ink Blog - 4/11/2008
The topic of discussion was “Improving Your eBay DSR” and the call was hosted by Brandon Dupsky, managing director of eCommerce Markets for the E-Commerce Merchants Trade Association (ECMTA).

The call was interesting in that it didn’t focus on the perceived benefits or drawbacks to the Detailed Seller Rating (DSR) system, rather it focused on the challenges sellers face with DSRs and how to implement some best practices around that. It seemed to go beyond DSR 101 (one participant at the end of the call indicated that she found it one of the more worthwhile roundtable calls she had attended). (READ FULL ARTICLE)

E-Commerce Merchants & PepperJam Launch Affiliate Network
E-Commerce Merchants - 4/10/2008
E-Commerce Merchants and PepperJam to Launch Revolutionary Managed Affiliate Network for Online Merchants

April 9, 2008 New York, NY – The E-Commerce Merchants (www.ecommercemerchants.org), a leading trade association for e-commerce education, and Pepperjam (www.pepperjam.com), an award-winning search, affiliate and media management company, are launching a revolutionary new affiliate management service for small-medium sized retailers who sell a product or service online.

Retailers who are members of E-Commerce Merchants will receive premium services at reduced prices, designed to ramp up their affiliate program quickly and economically, including priority access to Pepperjam Network (www.pepperjammanagement.com), expert management of the affiliate program, reduced setup costs and a performance-based pricing model.

"We wanted to provide our members with the best possible affiliate solution, so we went straight to the top, " comments Cresta Pillsbury, Vice President of eCommerce Merchants. "Kris Jones and the Pepperjam team have helped merchants sell hundreds of millions of dollars in merchandise over the years. They are in a league of their own and we're honored to be working with them. " (READ FULL ARTICLE)

PESA / ECMTA Benefit Partner Feature Call w/ Deal4It 4/16/08 5:00 EST
Professional eBay Sellers Alliance - 4/9/2008
Are you looking for a new way to instantly engage the visitors to your eBay listings and get them to stop, stay on your listing and make that purchase? Well ECMTA's newest Benefit Partner Deal4It has just the tool you are looking for.

With Deal4It's RIV (Rich Interactive Video) widget buyers are stopping in their tracks, opening their wallets and having so much fun buying from sellers who use Deal4It's RIV tool. There is nothing else like this in the market.

Please join us as we introduce the new RIV tool from Deal4It as well as share a special offer for PESA members who join us at the Ecommerce Summit in New Orleans on 4/22 - 4/24.

Who Should Attend: All eBay sellers who want to increase their traffic into buyers.

This call is open to everyone (PESA members and non-PESA members) as we share what is working and what is not working.

When: Wednesday 4/16/08 2:00 PM PST (eBay time), 5:00 EST

Where: The PESA / ECMTA phone conference system

How: (404) 920-6689 Code: 512571#

The call will be limited to the first 200 callers.

PESA + ECMTA = sellers helping sellers be successful. (READ FULL ARTICLE)

PESA / ECMTA Conference Call – Improving your eBay DSR’s
PeSA Professional eBay Sellers Alliance - 4/5/2008
PESA / ECMTA Best Practice Round Table Conference Call – Improving your eBay DSR’s

With the recent changes and the new importance of maintaining your eBay DSR (Detailed Seller Rating) scores to receive a higher placement in search as well as the PowerSeller discounts, I am pleased to announce the next call in our series will be on the very important topic of best practices used to manage and improve your DSR’s on eBay.

Please join us as we discuss tips, strategies, and best practices we have learned that are focused on achieving high DSR scores for your eBay business.

Who Should Attend: Professional eBay sellers who are interested in building a better eBay one sale at a time.

This call is open to everyone (PESA members and non-PESA members) as we share what is working and what is not working.

When: Thursday 4/10/08 2:00 PM PST (eBay time), 5:00 EST

Where: The PESA / ECMTA phone conference system

How: 1.404.920.6689 access code 479468

The call will be limited to the first 200 callers.

PESA + ECMTA = sellers helping sellers be successful. (READ FULL ARTICLE)

eCommerce Summit update: Sponsor and Speaker List
E-Commerce Merchants - 4/4/2008
Got e-commerce? We hope so, and if you're joining us in New Orleans you'll have a lot MORE e-commerce after the event!

In fact, there are so many reasons to join us in New Orleans that we're sending out several updates over the next 3 weeks leading up to the event.

This update is basically a THANK YOU. We are tremendously grateful for the generosity of our sponsors and partners and wanted to make sure they get the recognition they deserve.

We are pleased to introduce the sponsors and speakers of the New Orleans eCommerce Summit:

  • 1 Choice 4 Your Store
  • adMarketplace
  • Alibaba
  • Amazon Services
  • BoldChat
  • BuyBak
  • buySAFE
  • Click Forensics
  • Deal4it
  • Direct Horizon
  • eBay
  • endicia
  • Fat Jack Hosting
  • FutureNow
  • Genco Marketplace
  • Google
  • iContact
  • Infopia
  • iSoldIt
  • Izea
  • Liquidation
  • Merchant Advantage
  • Microsoft
  • Network Solutions
  • Parcel Pro
  • PayPal
  • Pepper Jam
  • PhiMart
  • Pivotal Payments
  • PR Easy
  • PRWeb
  • SEOMoz
  • ShipWire
  • SingleFeed
  • Stompernet
  • Talk Market
  • Upsellit
  • uShip
  • US Post Office
  • UPS
  • Vendio
  • World Wide Brands
  • Yahoo!
  • This world-class lineup will educate attendees on how to compete more effectively in an increasingly competitive online environment. The full agenda is online.

    The economy is making business tough for many industries, which is why it is MORE important than ever to attend this event. In fact, we are so confident that joining us in New Orleans will improve your business in 2008, that we're offering a Money-back Guarantee.

    If we can't help you improve your business or reduce your expenses, we'll refund your attendance fee!

    So if you're one of the many people already registered, you're in for a real treat. If you've not yet registered, it's not too late to improve your business in 2008.

    Sincerely,

    Jonathan Garriss Executive Director PeSA (READ FULL ARTICLE)

    Best Practice Round Table Conference call – eBay Affiliate Marketing
    PeSA Professional eBay Sellers Alliance - 4/1/2008
    PESA / ECMTA Best Practice Round Table Conference call – eBay Affiliate Marketing

    With a reward plan of up to a 75% rebate on your final value fees, the eBay Partner Network can generate some serious cash for eBay sellers and after a little bit of setup have it completely automated!

    eBay recently announced major changes from their old affiliate program to their new eBay Partner Network program that will launch on 4/1/08. No April fools joke here. We are pleased to announce that we have William Martin-Gill from eBay’s Internet Marketing team at eBay joining PESA on this community conference call to share the new program and best practices for setting up your affiliate program and maximizing your results.

    In addition we will have live examples from PESA members who have taken the PESA Rewards program to the extreme and are making additional money by doing nothing more than they already do day-to-day to run their eBay business.

    The PESA Rewards program is one of many benefits of PESA membership where members can collectively promote each other’s products and get paid for driving buyers. This is a win-win-win for everyone, PESA members who receive the traffic and buyers, PESA members who drive the traffic and get a commission and eBay. You can find more details about the PESA Reward program at: http://www.gopesa.org/rewards/ PESA members can log into their account to get their affiliate links and graphics to help them automate their promotions.

    Who Should Attend: Anyone with an online business wanting to make additional money doing what they already do today. You do not need to be selling on eBay to participate.

    This call is open to everyone (PESA members and non-PESA members) as we share what is working and what is not working.

    When: Thursday 4/3/08 2:00 PM PST (eBay time), 5:00 EST

    Where: The PESA / ECMTA phone conference system

    How: Dial in Telephone number 404.920.6689 Participant code 844843

    The call will be limited to the first 200 callers.

    PESA + ECMTA = sellers helping sellers be successful. (READ FULL ARTICLE)

    April eCommerce Summit sponsorship is Sold-Out
    E-Commerce Merchants - 3/21/2008
    I am pleased to announce that sponsorship for the New Orleans eCommerce Summit, hosted by PeSA, E-Commerce Merchants and Infopia, is SOLD-OUT.

    We are delighted that so many prominent companies recognize the extraordinary value that eCommerce Summits represent and excited that attendees in New Orleans will be treated to a world-class learning experience.

    The current agenda is online

    Registration is still open, which means that you can still ATTEND the New Orleans event, although space is limited. To join us for 3 days of intensive learning and sharing, from April 22-25, please READ FULL ARTICLE)

    Best Practice Round Table Conference call– eBay Best Match
    Professional eBay Sellers Alliance - 3/21/2008
    PESA/ECMTA UPDATE: Best Practice Round Table Conference call– eBay Best Match

    Do you know where you stand with eBay Best Match? Join us as we discuss the specific factors that will impact your success and the best practice strategies you should be using to get your listings to the top of the search.

    - Best Match is changing the way you do business on eBay. Throw all your previously conceived notions and previously adopted business plans out the window.

    -Make your voice heard. eBay will be listening and reacting to the specific things you have to say.

    Stay on top of the changes that are taking place right now with eBay's new search (Finding 2.0).

    Who: You

    This call is open to everyone (PESA members and non-PESA members) as we share what is working and what is not working.

    When: Wednesday 3/26/08 1:00 PM (eBay time) 4 PM EST

    Where: PESA/ECMTA phone conference system

    How: Dial in Telephone number: 1 (404) 920 - 6689 Access code: 917564

    We are limiting the call to 200 Powersellers.

    There is no better way to understand the impact that these changes are about to have on your business and no better way to grow your bottom line than to share a round table with 200 of eBay’s most accomplished professional sellers who are right there with you and focused on solving the problems you face in the trenches each and every day.

    PESA/ECMTA is sellers helping sellers. (READ FULL ARTICLE)

    Brandon Dupsky Joins E-Commerce Merchants as Managing Director
    E-Commerce Merchants - 3/20/2008
    March 17, 2008 New York, NY – The E-Commerce Merchants (www.ecommercemerchants.org) announced that Brandon Dupsky has joined the company as a Managing Director.

    “We are creating a management team of industry veterans and needed someone who understands how small business owners think,” commented David Topkins, of E-Commerce Merchants. “Brandon is a seasoned entrepreneur and knows how to connect with other business owners.”

    With over 10 years experience in online retail, Brandon has first-hand experience starting and growing many online retail brands across eBay, Amazon, Overstock and multiple websites. Brandon consults for large and small online retailers interested in multi-channel retailing, affiliate marketing and merchandising strategies. Brandon is a former Board of Director of the Professional eBay Sellers Alliance and a professional speaker on the subject of growing an eBay business. “I truly enjoy any opportunity I get to help entrepreneurs grow their businesses,” said Brandon. “The opportunity to work with The E-Commerce Merchants will take this passion to a whole new level that I am very excited about.”

    E-Commerce Merchants is a leading trade association of small and medium sized e-commerce businesses. The organization provides best practices guidance, technology & infrastructure advice and sourcing & supplies solutions to online merchants around the world who use the internet to sell or promote products and services. The organization works closely with the Professional eBay Sellers Alliance (www.gopesa.org). (READ FULL ARTICLE)

    Cresta Pillsbury joins E-Commerce Merchants
    ecommwire - 3/13/2008
    March 12, 2008 New York, NY – The E-Commerce Merchants (www.ecommercemerchants.org) announced that Cresta Pillsbury has joined the company as the Vice President of Business Development.

    'We are delighted to welcome such a dynamic professional to our team,' said David Topkins, Managing Director of E-Commerce Merchants. 'Cresta's success at building a business network is widely known and her influence and contacts in the online community make her the perfect person to oversee the expansion of E-Commerce Merchants.' (READ FULL ARTICLE)

    Ted Murphy to Keynote 2008 eCommerce Summit
    E-Commerce Merchants - 3/13/2008
    The E-Commerce Merchants, a leading trade association of small and medium sized e-commerce businesses, announced today that Ted Murphy, world-renowned leader in interactive marketing and founder of IZEA will be a keynote speaker at the eCommerce Summit in New Orleans on April 24th.

    Mr. Murphy will be a leading a discussion entitled "The Social Media Snowball". The presentation will explore how marketers can utilize Blog Posts, Diggs, Stumbles, Tweets and other social media tools and tactics to create a virtual snowball of traffic and exposure. (READ FULL ARTICLE)

    Lorrie Norrington eBay President to Keynote 2008 PeSA Summit
    Professional eBay Sellers Alliance (PeSA), - 3/10/2008
    March 7, 2008 New York, NY – The Professional eBay Sellers Alliance (PeSA), the world's largest trade association for eBay sellers, announced today that eBay's newly appointed President of eBay Global Marketplace Operations, Lorrie Norrington, will be the keynote speaker at 2008 New Orleans eCommerce Summit (www.ecommerce-summit.com). PeSA has hosted a dozen events since 2003 in an effort to educate professional eBay sellers on industry and marketplace best practices. (READ FULL ARTICLE)
    How to save money running a startup (17 really good tips)
    calacanis.com - 3/7/2008
    Buy Macintosh computers, save money on an IT department

    Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year... which is at least $2,000 a year.... which is $6,000 over three years. A second monitor cost $300-500 depending on which one you get. That means you're getting 10-20x return on your investment... and you've got a happy team member. (READ FULL ARTICLE)

    Good Time to Be An Online Merchant
    Seeking Alpha - 3/7/2008
    Word is spreading fast and registrations are pouring in for the 2008 New Orleans eCommerce Summit in April. With almost 3 months to go we have easily surpassed the 100 attendee mark which is helping us attract even MORE sponsors than previous events!

    In fact, for the first time ever, Microsoft (MSFT) is sponsoring the eCommerce Summit and is working with us to make a grand introduction that includes a very generous Special Offer for attendees. (READ FULL ARTICLE)

    Results of Annual E-Commerce Fraud Survey
    Merchant Risk Council - 3/4/2008
    According to the survey, MRC Platinum Merchants also maintain the lowest fraudulent order rate, with 0.56 percent of accepted orders later proving to be fraudulent, compared to 0.67 percent for other large online merchants and 1.3 percent in the overall sample. Fully half of Platinum merchants reported fraudulent order rates of 0.2 percent or less. (READ FULL ARTICLE)
    Bear Stearns / PeSA eBay’s Fee Changes: Sellers’ Reaction & Outlook
    Professional eBay Sellers Alliance - 1/30/2008
    Hosted by Robert Peck, Internet analyst

    Featuring Jonathan Garriss, PESA Executive Director

    PESA (Professional eBay Sellers Alliance) is a not-for-profit trade association comprised of large and highly-regarded merchants, across all categories on eBay. PESA >400 members currently generate millions of eBay transactions each year and over $400M in annual eBay gross merchandise volume.

    Wednesday, January 30 @ 11:00am ET /16:00 London

    Telephone Replay through 2/6: 800-642-1687 (US); +1-706-645-9291(outside US); Replay Pin: 33216579 (READ FULL ARTICLE)

    2008 - The Year of the 3P Seller!
    My Blog Utopia! - 1/24/2008
    Sellers, on the eBay platform, whether they realize it or not, are getting back some of the power they gave up over the years. Organizations like PeSA and ECMTA should grow their membership in 2008 as sellers/merchants try to unite behind a common goal; selling their product. (READ FULL ARTICLE)
    Pleasing Customers, Securing Transactions: Having E-Tail Both Ways
    E-Commerce News - 1/23/2008
    Online retailers today are facing what may seem to some as contradictory business challenges: delivering a superior online customer shopping experience and securing transaction information to protect customers and comply with regulatory mandates such as the Payment Card Industry Data Security Standard (PCI DSS) and data security breach laws. (READ FULL ARTICLE)
    Children's line to start online
    Pittsburgh TRIBUNE-REVIEW - 1/18/2008
    American Eagle Outfitters Inc. is starting a children's clothing line to be called "77kids by american eagle" -- and it will be the South Side-based company's first brand to debut solely online.

    Sales will begin this fall at www.77kids.com, and U.S. stores are expected to open late in 2009. (READ FULL ARTICLE)

    Fashion retailer Active Endeavors closing stores in favor of Internet sales
    Chicago Tribune - 1/17/2008
    Active Endeavors, the upmarket fashion apparel retailer, is shutting its three stores and concentrating on its more-profitable Internet business.

    "We realized that the brick-and-mortar stores were becoming an albatross to the company rather than a true asset," said Davis. (READ FULL ARTICLE)

    L.L. Bean Number One in Customer Service
    National Retail Federation - 1/16/2008
    L.L. Bean moved up from third place in 2006 to secure the number one spot this year.

    The survey of 8,800 consumers and conducted by BIGresearch, found internet-only retailers landing top spots on the list, with Zappos.com coming in second, Amazon.com third, Overstock.com fourth and Newegg.com tenth. (READ FULL ARTICLE)

    Reviews Roll In as Shopping Sites Add Video
    Brand Week - 1/15/2008
    The written word may be powerful, but video is mightier still, and there’s the rub for marketers.

    As Amazon, Orvis and PetCo encourage consumers to upload video reviews, the marketers give the public a dynamic tool to tout or trash products. (READ FULL ARTICLE)

    Selling to Silver Surfers
    Ecommerce Guide - 1/15/2008
    The teen and twenty-something market may get more attention from advertisers, marketers and the press, but the demographic with the most potential growth and opportunity for e-commerce businesses is adults aged 65 and up and their Baby Boomer children and/or caregivers.

    While estimates vary, there are now more than 10 million older adults (who consider "senior" a bad word, though use it to search out products and services online) surfing the Internet, looking for information, products and services targeted just for them — and analysts expect that number to soar as the Internet-savvy U.S. population continues to age. (READ FULL ARTICLE)

    Holiday Receipts Are Strong, but Reflect a Decline in Growth
    New York Times - 1/3/2008
    The sales growth of 19 percent, while enviable for traditional retailers, was down sharply from the 25 percent to 30 percent growth rates of recent years. Retail industry analysts said the deceleration underscored a tight economy, but also reflected changing consumer and retailing habits. (READ FULL ARTICLE)
    Online Shopping Still Strong After Christmas
    Mashable.com - 1/1/2008
    Rising gas prices, lower home values and a slightly unstable stock market had no bearing for online spending this past holiday season. According to the latest comScore report, there are some interesting trends to look at here: (READ FULL ARTICLE)
    Will E-Commerce make you money?
    News.com.au - 12/23/2007
    CASHED-UP global consumers are your potential new market when e-commerce is done right.

    The internet is the great equaliser. No matter how big or small your business is, a successful e-commerce strategy and well-planned website can propel you onto the big guys’ playing field. (READ FULL ARTICLE)

    Infopia, PeSA, and ECMTA Jointly Host the eCommerce Summit
    Earthtimes.org - 12/22/2007
    Infopia, the leader in online, multi-channel selling technology, announced today that it has teamed up with the Professional eBay Sellers Alliance (PeSA) and the eCommerce Merchants Trade Association (ECMTA) to jointly host The eCommerce Summit taking place April 22 - 24, 2008 at the New Orleans Convention Center. (READ FULL ARTICLE)
    Google reports Checkout increasing merchant sales
    Braintree Payment Solutions - 12/22/2007
    Google has been pretty tight-lipped about both internal and external performance metrics surrounding Checkout since it launched 18 months ago. In an interview with Yi-Why Yen from Fortune, they finally provided some data about the impact it’s having for online merchants. (READ FULL ARTICLE)
    Infopia to Host the eCommerce Summit with PeSA and ECMTA
    TMC Net - 12/21/2007
    Infopia, a provider of online, multi-channel selling technology, has joined forces with the Professional eBay (News - Alert) Sellers Alliance (PeSA) and the eCommerce Merchants Trade Association (ECMTA) to host The eCommerce Summit. (READ FULL ARTICLE)
    Online sales are expected to surge
    Detriot Free Press - 12/16/2007
    While many brick-and-mortar stores are sweating the final stretch until Christmas, online retailers are finding new ways to click with consumers.

    Shoppers can buy and redeem gift cards online, get free shipping, shop online catalogs, and read reviews before buying. (READ FULL ARTICLE)

    Mom 'n' pop retailers fight back on the Internet
    New York Times - 12/16/2007
    Over the past decade, mom-and-pop retailers have helplessly stood by as big-box merchants steamrolled over them. Online merchants, who are also small in size, are not going down without a fight. (READ FULL ARTICLE)
    Major Points Of An E-commerce Website
    Promotion World - 12/16/2007
    E-commerce sites are quite different from ordinary websites in a sense that they can survive only when they make money. So, they badly need the traffic flow to be quite frequent. However, given the intense competition prevailing, even most of the online buyers often get indecisive about where to go.

    This is where a couple of factors become extremely crucial and decisive. If you have an e-commerce site, it is imperative that you know about these factors. (READ FULL ARTICLE)

    Shoppers abandon retail sites within minutes of not finding a product
    Internet Retailer - 12/3/2007
    Nearly three-quarters of shoppers will leave an e-commerce site within two minutes of not finding the products they are looking for, according to a survey sponsored by SLI Systems, a provider of on-demand search services. In addition, 36% of those responding said they would never return to that site and 56% said they would only come back if the site had completely unique items that couldn’t be found elsewhere (READ FULL ARTICLE)
    Cyber Monday Sees Record Retail Email Marketing Activity
    Email Insider - 12/1/2007
    RECOGNIZING THE POWER OF EMAIL to drive sales and accepting Cyber Monday as an established selling occasion, 52% more retailers sent promotional email on Cyber Monday this year than last year. (READ FULL ARTICLE)
    Biggest draw online could be increased number of free shipping offers
    MSNBC - 11/27/2007
    More free shipping, an increase in Web-only specials and improved search capabilities await online holiday shoppers this season. And a robust season it should be. This year, online holiday sales are expected to swell 20 percent, to more than $39 billion, over last year, according to JupiterResearch. (READ FULL ARTICLE)
    Online Retailers Roll Out
    Wall Street Journal - 11/26/2007
    Consumers are expected to plant themselves at their computers and make online holiday purchases Monday, a day that has become increasingly important to retailers and shoppers alike. Known as Cyber Monday, this year's post-Thanksgiving online shopping day looks more promotional than ever, as Web retailers roll out one-day sales for the first time and offers akin to those in retail stores on the Friday after Thanksgiving. (READ FULL ARTICLE)
    Six Cyber Monday Marketing Tips
    internet.com - 11/19/2007
    Cyber Monday is fast approaching, the day when turkey-sated shoppers, back at work after a long weekend but perhaps less than enthused about it, turn to their keyboards to procrastinate — and kick-off their holiday shopping. During 2006, ComScore Networks reported Cyber Monday sales rose 25 percent, versus the previous year, to around $608 million, and e-tailers are hoping to see more of the same this year. (READ FULL ARTICLE)
    SSL certificate is a must have for e-commerce web site
    Best Syndication - 11/16/2007
    Ecommerce web sites present exciting opportunities but at the same time, nowadays a lot of Internet users facing security issues and are concerned about integrity of their private data, especially about their payment details as there are a lot of risks associated with on-line transactions. (READ FULL ARTICLE)
    Holiday Returns: Ready or Not, Here They Come
    CRM Buyer - 11/14/2007
    The holiday season may bring joy to consumers and retailers alike, but hand in hand with that joy comes the inevitable pain of post-holiday returns. Gift returns can be a hassle for consumers, but for retailers they pose a daunting logistical challenge, requiring speedy adjustments throughout the pipeline as consumers are reimbursed and products are returned to inventory. (READ FULL ARTICLE)
    Alternative payment options can help conversion rates
    E-Commerce Guide - 11/10/2007
    Cost, convenience and selection are the three primary reasons consumers shop online, but cart abandonment and stagnant conversion rates are preventing e-retailers from reaching full potential. One way of combating these issues is to offer alternative payments options such as checks, cash or checkout tools, one analyst says (READ FULL ARTICLE)
    Retailers to lure online buyers via incentives
    Orlando Sentinel - 11/7/2007
    Question: What incentives will retailers be offering us to buy online this year? Answer: The biggest incentive will be free shipping. Sometimes they'll require a minimum purchase size and sometimes it will be completely free regardless of the size of the order. (READ FULL ARTICLE)
    Visa mandates that merchants eliminate the use of vulnerable payment applications
    Braintree Payment Solutions - 11/1/2007
    Visa is announcing to merchants they will be unable to process Visa credit or debit cards if their POS system does not meet required security standards and is still storing prohibited data. (READ FULL ARTICLE)
    Amazon, Wal-Mart Top Retail Sites; Summer Traffic Up from Last Year
    MarketingVOX: The Voice of Online Marketing - 10/26/2007
    Traffic to top retail websites during the summer months (June to August) was 10 percent higher than the previous year, with growth continuing into and increasing in September, according to the Hitwise Retail Index of the leading 100 U.S. retail* websites, writes sister site MarketingCharts. (READ FULL ARTICLE)
    China's Alibaba Unveils Its IPO
    Business Week - 10/24/2007
    It's the initial public offering that everyone following the Chinese Internet has been anticipating: the listing of Alibaba.com, the business-to-business e-commerce company partly owned by Yahoo! (YHOO). The company expects to raise about $1.5 billion in an IPO to be co-managed by Goldman Sachs (GS) and Morgan Stanley (MS). (READ FULL ARTICLE)
    6 Actions to Lift Open, Clickthrough Rates
    Marketing Sherpa - 10/17/2007
    Do you know what day of the week is best to send your email? Is Saturday a no-no day? What about subject lines - how many characters can you use and still get the highest open rate? (READ FULL ARTICLE)
    Nothing Says ‘Buy’ Like ‘Free Shipping’
    New York Times - 10/9/2007
    EVEN in a country where Christmas trees start appearing in October, L. L. Bean may have set a record for beginning the holiday marketing blitz early by starting a free shipping promotion last month. But the promotion also set the bar higher than many competing online retailers might have liked. (READ FULL ARTICLE)
    Nearly 30% of Small Businesses Expect Internet Sales to Increase
    IBLS INTERNET LAW - NEWS PORTAL - 9/27/2007
    Owners and managers of more than 550 small businesses representing numerous industries responded to the nationwide SBRB poll co-sponsored by Business Today Magazine. While nearly 97% of the respondents said they expect revenue generated from web-based sales to stay the same or increase during the next one to two years, 29.2% of those said they expect revenue to increase. (READ FULL ARTICLE)
    E-commerce grows by 25 percent in 2006: Shop.org
    DM News - 9/18/2007
    As sales increase, online retailers are getting more sophisticated with social media and better images, according to the latest installment of the “State of Retailing Online 2007,” released by Shop.org and Forrester Research. (READ FULL ARTICLE)
    Consumers unhappy with e-commerce experiences
    Computerworld - 9/17/2007
    Despite the growth of e-commerce, consumers are still unhappy with their online experiences, with nearly nine out of 10 saying they have had problems conducting transactions online, according to a new survey. The Harris Interactive survey also found that 42% of consumers who have problems during transactions end up abandoning them or taking their business to another online company. (READ FULL ARTICLE)
    COMPANIES’ ONLINE REPUTATIONS SCRUBBED CLEAN
    MSNBC - 9/11/2007
    Most savvy consumers would never do business with an unfamiliar company without first running a quick Internet background check. Ten seconds on Google can ward off months of irritation. Negative reviews and news stories about companies are easy to find, and can persuade a buyer to beware. (READ FULL ARTICLE)
    Why online retailers need the cash customer
    Retail Bulletin - 9/7/2007
    The result is that these cash customers are largely being forgotten about by online retailers and so are missing out on the internet revolution. Let me tell you now that this is a lot of potential customers. And we estimate that their potential spending power online will equate to a massive £18 billion for 2007. This is certainly more than most retailers will have imagined. (READ FULL ARTICLE)
    Google Checkout retailers say icon boosts click-through and conversion
    Internet Retailer .com - 9/6/2007
    Several retailers that accept the Google Checkout payment option say consumers are clicking on their paid search ads more often because of the Google Checkout icon on those ads. Some believe the icon helps their ads stand out, which means they don’t have to pay top dollar to rank first among ads on Google search pages. (READ FULL ARTICLE)
    Labor Day Kicks Off E-Mail Holiday Season
    E-Commerce Times - 9/4/2007
    E-mail marketing campaigns sent during the holiday season last year jumped 47 percent from the previous year. "I hope it won't be much more than that this year -- that was a considerable uptick," said Chad White, the Email Experience Council's director of retail insights, adding that at a certain point the risks of sending more e-mail outweigh the awards. (READ FULL ARTICLE)
    buySAFE Appoints Michael Beveridge To Vice President Of Business Intelligence And Monetization
    Retail Solutions Online - 8/30/2007
    buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, recently announced that it has promoted Michael Beveridge to the position of Vice President of Business Intelligence and Monetization. In this new role, Beveridge will lead all statistical analysis and performance measurement for buySAFE, and drive revenue growth for the company through optimization of buySAFE’s products. (READ FULL ARTICLE)
    Pumping Up Sales Through Potent Promotions
    E-commerce Times - 8/29/2007
    Moving forward successfully into the future, today's retailers must vary the types of the promotions they offer, to maintain a high level of consumer satisfaction toward their brand. Success is a simple recipe: Learn about the most loyal shoppers, promote to a targeted audience, keep customers happy and loyal, and sell products. (READ FULL ARTICLE)
    How to Lift Average Order Value 61% - 5 Simple Steps
    Marketing Sherpa - 8/29/2007
    Marketers can work with their customer service departments so reps aren't just waiting for orders to come in. With one simple addition to your site, you can get them actively involved earlier in the conversion process. Results have paid off handsomely for one eretailer. Average order values increased 61%, and conversions are up 820%. Includes five steps and test results. (READ FULL ARTICLE)
    Chinese Freed To Shop On Overseas Web Sites
    Forbes - 8/29/2007
    HONG KONG - The online Great Wall separating China from the world of international shopping is coming down. The Chinese online payments service Alipay on Tuesday kicked off a pilot program that will allow Chinese to make online purchases on overseas Web sites for the first time. (READ FULL ARTICLE)
    In Online World, Pocket Change Is Not Easily Spent
    New York Times - 8/27/2007
    SAN FRANCISCO, Aug. 26 — The idea of micropayments — charging Web users tiny amounts of money for single pieces of online content — was essentially put to sleep toward the end of the dot-com boom. In December 2000, Clay Shirky, an adjunct professor in New York University’s interactive telecommunications program, wrote a manifesto that people still cite whenever someone suggests resurrecting the idea. Micropayments will never work, he wrote, mainly because “users hate them.” (READ FULL ARTICLE)
    How Online Retailers Go The Extra Mile for Clients
    Wall Street Journal - 8/26/2007
    In the world of online retailing, you can't see your customers, but you can hear them roar. Online entrepreneurs running their own sites and sellers on auction sites, such as eBay.com and Overstock.com, are sometimes at the mercy of unsatisfied buyers who post critical comments about a product or sales transaction. On the auction sites, buyers rate sellers, and the scores are published with comments for anyone to see. Customers of single-site retailers can post negative comments on online newsgroups or blogs. (READ FULL ARTICLE)
    eBay surfers get an Amazon splash
    CNet News - 8/25/2007
    The Web's largest auctioneer is revamping page designs, overhauling search functions and launching new services that bear a strong resemblance to features that work well at Amazon, the Internet's biggest retailer. To be sure, this is no casual face-lift for eBay. (READ FULL ARTICLE)
    eBay Promotes PESA in Australia
    Auction Bytes - 8/22/2007
    eBay has been promoting PESA (the Professional eBay Sellers Alliance) to its sellers as the organization of top eBay sellers prepares to hold its first summit in Australia. In addition to announcing the event on the eBay Australia Announcement Board, eBay has sent co-branded emails to its 10,000 PowerSellers in Australia. (READ FULL ARTICLE)
    Shoot for the Stars at the first PeSA Australia Summit
    eBay AU - 8/22/2007
    21 August 2007 | 05:32PM EST Registration for the first PeSA Australia Summit is closing soon. The conference is open to all eBay sellers and is an ideal forum to hear about selling online, Internet Marketing, Trust and Safety and Business Management (to name a few topics) from top PowerSellers and eBay representatives. (READ FULL ARTICLE)
    PeSA Fall Summit 2007 Agenda Summary
    www.gopesa.org - 8/21/2007
    Email Marketing - Email is a critical tool to reach new customers and get closer to your existing customers. This workshop will dive into best practices and expand on advanced topics to help you optimize one of the most important tools that the best e-commerce companies use to power their sales. (READ FULL ARTICLE)
    Amazon Debuts Flexible Payments Service
    Amazon Web Services - 8/19/2007
    Amazon Flexible Payments Service (Amazon FPS) is the first payments service designed from the ground up specifically for developers. The set of web services APIs allows the movement of money between any two entities, humans or computers. It is built on top of Amazon's reliable and scalable payment infrastructure. (READ FULL ARTICLE)
    Comparison Shopping Site Analytics and Optimization
    e-commerce Guide - 8/14/2007
    Comparison shopping engines (CSE) are a valuable sales channel for e-tailers, but as is the case with any marketing plan, you have to track performance and continually adjust your campaign accordingly to get the most out of the effort. (READ FULL ARTICLE)
    Friendlier E-Newsletter Subscription Practices From Retailers
    Media Post - 8/8/2007
    The EMail Experience Council and the Direct Marketing Association, in announcing the release of its second annual Retail Email Subscription Benchmark Study, found that more than 43 percent of major online retailers allow customers to sign up for email with one click from their homepage, making the subscription process as simple as possible. (READ FULL ARTICLE)
    How Zappos.com Grew So Big So Fast
    Marketing Sherpa - 8/8/2007
    Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO. Includes answers to why: -> They offer no-cost return shipping -> They tested and stopped using discounts and ecoupons -> They walked away from drop-shipping even though it produced 25% of their revenue (READ FULL ARTICLE)
    Creating Opportunities to Chat With Online Customers
    E-commerce Times - 8/7/2007
    Can you imagine retail stores where nine out of 10 customers left without buying and no one ever asked them what they were looking for? Well that's the state of affairs in the online customer service world. Engaging customers proactively is the equivalent of a sales representative walking up to a customer in a retail store and kindly saying, "May I help you with something?" (READ FULL ARTICLE)
    Search Engine Marketing: Outsource or In-House?
    Marketing Profs - 8/7/2007
    By now, your company has probably discussed some type of search engine marketing (SEM) initiative. You are not alone. SEM has become increasingly important to all who look to do business and use the Web as a marketing tool. According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn't whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns. (READ FULL ARTICLE)
    Shopping Cart Design Tests
    Marketing Sherpa - 7/25/2007
    Shopping Cart Design Tests - Color & Size Lift Results 44.11%. Not much marketing data exists regarding color choices on Web sites. This is one reason why so many marketers go with trendy colors or gut feelings. One office supply retailer wanted real answers, so they tested five specific color and button size design elements. The results didn't go as expected -- one change lifted conversions 44.11%. (READ FULL ARTICLE)
    Online shopping carts: why are customers walking away?
    Insider Retailing - 7/19/2007
    The explosion of online purchasing has given rise to an ultra-competitive environment for retailers and, as more and more consumers shop via the Web, shopping cart abandonment has become a significant problem for retailers. (READ FULL ARTICLE)
    Is Google's data grinder dangerous?
    LA Times - 7/12/2007
    It wants to know more about us than we know ourselves. What does Google want? Having successfully become our personal librarian, Google now wants to be our personal oracle. It wants to learn all about us, know us better than we know ourselves, to transform itself from a search engine into a psychoanalyst's couch or a priest's confessional. (READ FULL ARTICLE)
    Consumers Delay 34+ Hours Between the Click and the Purchase
    Marketing Sherpa - 7/9/2007
    A new ScanAlert research report, revealed exclusively to MarketingSherpa for publication this morning, shows that consumers now delay on average 34 hours and 19 minutes from the time they first click to an ecommerce site and when they finally buy something there. (READ FULL ARTICLE)
    Customer Service: Beating the Clock
    CRM Buyer - 7/9/2007
    Customer feedback is important for any business. However, for the feedback to be most useful, it can't be delayed and companies must act on it quickly, said the chief executive of a Salt Lake City company that helps businesses improve their services. (READ FULL ARTICLE)
    Learning Bookkeeping Basics
    Practical Ecommerce - 7/7/2007
    Poor financial management is one key contributor to why more than 50 percent of small businesses fail in the first five years of existence, according to the Small Business Administration. (READ FULL ARTICLE)
    What To Do About Runaway E-Shoppers
    CRM Daily - 7/3/2007
    If you look at the shopping cart optimization issue, you'll notice a trend: Reducing abandonment rates starts with the quality of traffic you are attracting, says Aaron Grey, executive solutions architect at WebTrends. If you are attracting visitors to your site who have a low propensity to purchase, then you are going to have abandonment problems. (READ FULL ARTICLE)
    Decision-Page Metrics
    e-commerce guide - 6/25/2007
    With the analytics horsepower broadly accessible to e-commerce marketers today, there's certainly no shortage of metrics to study and interpret. From landing-page penetration to funnel abandonment, and everything in between, there are so many metrics available that it's hard to imagine how anything significant could possibly be overlooked. However, in our e-commerce optimization practice we usually find that no matter how well-stocked our clients' analytics arsenals might be, they are usually lacking a powerful set of metrics surrounding what we call "decision pages." (READ FULL ARTICLE)
    4 Smart Ways to Use Video
    i Media - 6/25/2007
    Video is a malleable tool that can be used to tackle several marketing challenges. Because of its eye-catching nature and emotive, attention-grappling abilities, it is inherently a powerful instrument for raising brand awareness and lift. Many advertisers also use video in their ads as a gateway feature for transferring their users' attention to other ad functionalities. Due to the tracking capabilities of the internet and the potential for audience interaction, many advertisers look to the clicks garnered from this video (be they clickthroughs or interactive clicks) as their standard of success. (READ FULL ARTICLE)
    Turning the Risk Discount Into a Trust Premium
    E-commerce TImes - 6/25/2007
    Buyers are naturally cautious when considering whether or not to make a purchase from unfamiliar merchants. Even if this anxiety is not justified, the effect on online retailers is often detrimental. Shopper anxiety creates a complicated challenge for online merchants, especially ones without national, trusted brands. (READ FULL ARTICLE)
    Customer Self-Service: How May You Help Me?
    E-commerce Times - 6/21/2007
    A successful self-service strategy does not solely focus on pushing customers to the Web to drive down costs and relieve overburdened call center agents. Instead, it is about giving the customer options to service their own needs through the channel of their choice. (READ FULL ARTICLE)
    Interview: Mike Baxter on checkout best practice
    e-consultancy - 6/18/2007
    Here, Dr Mike Baxter, the author, talks about some of the key issues and problem areas associated with checkouts - and some of the 'quick wins' for etailers. (READ FULL ARTICLE)
    How to Choose an eCommerce Package
    Digital Web - 6/18/2007
    Whether you’re a freelance designer looking for a solution for your latest client, or a new company preparing your first online store, choosing an eCommerce package can be a daunting decision. The industry’s rapid growth over the last few years makes it difficult to immediately determine whether a specific package suits both your present and future needs, but there are a few things you can keep in mind to help you through the process. (READ FULL ARTICLE)
    Retail e-commerce sites are most aggressive with SEM
    DM News - 6/12/2007
    Retail e-commerce sites are the most aggressive in using sponsored search to drive traffic to their online stores, according to a new study from comScore Networks. E-commerce sites are the most frequent users of search engine marketing, with each of the top ten search engine marketers being either retail or comparison-shopping sites. (READ FULL ARTICLE)
    ECMTA Helping Amazon Locate Professional Merchants
    ECMTA News - 3/1/2007
    ECMTA is now working with Amazon.com to locate quality merchants interested in selling on Amazon.com through the Amazon Pro Merchant Program. (READ FULL ARTICLE)
    As Ad Costs Rise, a Move to Challenge PPC
    NY Times - 12/4/2006
    When the comparison shopping sites Shopping.com, Shopzilla and PriceGrabber sold for a combined total of more than $1.7 billion last year, the BlackBerrys of Silicon Valley were suddenly abuzz. How about social-networking shopping search? Photo-based shopping search? Wiki-shopping search? (READ FULL ARTICLE)
    Things you can't buy online, and why
    Intl Herald Tribune - 11/29/2006
    PARIS: How is it that after all this time, there are still products you cannot buy over the Internet? Odd as it sounds, some well- known, legitimate companies have still not gravitated their sales online. (READ FULL ARTICLE)
    Tweaking SEO and SEM Strategies
    E-Commerce Times - 11/28/2006
    If the term "Tiffany" doesn't show up in your title or description when a searcher is looking for diamonds, then you risk losing that searcher to a pure play or some other merchant that leveraged the term effectively. The idea is to keep changing what doesn't work and keep embellishing what does work for maximum conversions throughout the holiday season. (READ FULL ARTICLE)
    Return policies for select retailers
    Miami Herald - 11/20/2006
    The following are portions of retailer's return policies obtained from company spokespersons and websites. (READ FULL ARTICLE)
    Positive customer service pays off
    McClatchy Newspapers - 11/5/2006
    The customer is always wrong. While businesses dare not say that aloud, customers have little trouble getting that message when things go wrong. They see it in inattentive clerks. They hear it in unreturned phone calls. And they feel it in inflexible corporate policies. (READ FULL ARTICLE)
    Internet to Influence 1 in 4 Holiday Purchases
    National Retail Federation - 10/30/2006
    From browsing to buying, the Internet will play a larger role than ever in holiday shopping this year, according to a new survey conducted for the National Retail Federation by BIGresearch. Shoppers, who are expected to spend $791.10 each this year on holiday merchandise, said they will use the Internet for an average of one-fourth (28.9%) of their shopping. (READ FULL ARTICLE)
    Group Sues to Make Online Retailers Answer
    Inc.com - 10/25/2006
    Some online retailers are rethinking their Web sites in light of a recent federal court ruling that says they must by more accessible to the blind. In a class-action lawsuit filed in Berkeley, Calif., by the National Federation of the Blind, a federal district court judge ruled that the Target online shopping site, which has no audio component, violated the Americans with Disabilities Act and could be sued. (READ FULL ARTICLE)
    Bizrate Circle of Excellence 2006 Winners
    Shopzilla - 10/11/2006
    With so many online stores, which stores really are the "best of the best?" In answer to this question, BizRate is proud to present this year's Circle of Excellence Award Winners, as rated by millions of customers. These 58 stores demonstrated outstanding performance in all seven of the following areas... (READ FULL ARTICLE)
    Survey: Online Retailers Need to Add More Pizzazz
    DM News - 10/5/2006
    A national survey of consumers last month indicated they would spend more online if retailers added more interactive and interesting ways to display and purchase products. (READ FULL ARTICLE)
    E - Tailers Start Holiday Season Earlier: Study
    NY Times - 10/4/2006
    LOS ANGELES (Reuters) - U.S. retailers are starting their holiday Internet marketing campaigns earlier this year, rolling out promotions as much as two months before Christmas, according to a study to be released on Wednesday. (READ FULL ARTICLE)
    Shoppers Seek Web 2.0 E-Commerce
    Click Z - 10/2/2006
    E-Commerce sites lose as many as 67 percent of consumers; many abandon their shopping carts due to a lack of product information. The "Online Merchandising Survey" research brief released by Allurent details consumer perception on online shopping. (READ FULL ARTICLE)
    Browse, click, talk!
    Mercury News - 10/2/2006
    Despite the ubiquity of e-mail and text messaging, people conducting business online want to be able to reach out and talk with someone. Right now. (READ FULL ARTICLE)
    More Companies Using Instant-Connect Tools
    The Mercury News - 10/2/2006
    Despite the ubiquity of e-mail and text messaging, people conducting business online want to be able to reach out and talk with someone. Right now. That helps explain why companies selling everything from houses to designer clothes to ovens and season tickets are connecting Web customers immediately with a sales clerk while they are shopping online. (READ FULL ARTICLE)
    ID Thieves Turn Sights on Smaller E-Businesses
    Washington Post - 9/28/2006
    Schuyler Cole needed an accessory for his Palm Treo 600 smartphone, so the Haleiwa, Hawaii, resident fired up his Web browser last month and ran a Google search. After scanning the search results, he purchased the inexpensive item -- a USB cable used to synchronize the Treo's settings with his personal computer -- from Cellhut.com, the first online store displayed in the results that looked like it carried the cable. (READ FULL ARTICLE)
    Retailers Try to Train Shoppers to Buy Now
    USA Today - 9/25/2006
    They spent years drawing consumers into stores with highly publicized sales and markdowns. Now retailers and their vendors are struggling to convert sale shoppers to full-price buyers. Retailer discounting went into overdrive in the late 1980s and 1990s with the emergence of Wal-Mart (WMT) and Target (TGT) and the growth of specialty retailers such as Ann Taylor (ANN) and Talbots. (READ FULL ARTICLE)
    Second-Tier Toys Get Online Shelf Space
    Cincinnati Business Courier - 9/11/2006
    In time, local entrepreneur Ty Simpson could build an empire on such names as The Wiggles and Doodlebops. Simpson is founder of Ty's Toy Box, an online toy distributor that sells merchandise from children's programs such as Strawberry Shortcake, Teen Titans and Barney. It is a business born of necessity when, three years ago, he tried to buy some "Wiggles" merchandise for his daughter, but couldn't find any. (READ FULL ARTICLE)
    Small Investment In E-mail Creates Big Return
    Internet Retailer - 9/10/2006
    Despite all the time and resources that retailers are pouring into their paid and natural search programs and the efforts they’re making in understanding new alternatives such as social networking, e-mail marketing continues to thrive. (READ FULL ARTICLE)
    Macy's Rolls Out Biggest Ad Campaign
    Chicago Tribune - 9/7/2006
    Federated Department Stores Inc. will promote the conversion of 400 stores into Macy's with its biggest-ever advertising campaign beginning this week. The marketing push, which starts Thursday, will make Federated one of the largest advertisers in the U.S. this year, Chief Marketing Officer Anne MacDonald said, without providing figures. (READ FULL ARTICLE)
    Visa Warns Retailers About Storage Of Card Data
    Internet Retailer - 9/6/2006
    Visa U.S.A. has issued a security alert to merchants not to store magnetic stripe data, card verification values, PINs and other card-related data elements after a transaction is authorized. The card association says it is issuing the alert because of recent data breaches involving improper storage of such data. (READ FULL ARTICLE)
    Apple, Amazon to Unveil Movie Downloads
    The Wall Street Journal Online - 9/6/2006
    Movies on the small screen are about to receive a big boost as two high-profile companies -- Apple Computer Inc. and Amazon.com Inc. -- lift the curtain in the coming days on new movie-downloading services. (READ FULL ARTICLE)
    Google, eBay Form Advertising Alliance
    Associated Press - 9/5/2006
    If you're in the market for a nanny or a plumber close to home, chances are you'll consult the Yellow Pages or ask friends for recommendations. You might even check community sites like Craigslist or Angie's List, but Google Inc. and eBay Inc. would rather you use them. (READ FULL ARTICLE)
    eBay Updates PayPal Policies
    AuctionBytes - 9/4/2006
    eBay's online payment service PayPal updated some of its policies taking effect this month. PayPal will no longer be offering its Money Back Guarantee program as of September 14, 2006. Under the program, purchasers of the guarantee were allowed to resell merchandise to PayPal if they were unhappy with the item. The guarantee applied to selected physical goods transactions for less than $1,000. (READ FULL ARTICLE)
    Amazon's Site Outage Raises Scalability Questions
    Fox News - 8/25/2006
    Late last week, Internet traffic monitoring firm Keynote Systems issued a report that said many of the largest e-commerce players will face major load-handling challenges for the holidays if they don't make big changes by the fourth quarter. (READ FULL ARTICLE)
    Retailers Look to Cash In On Boom in Internet Ads
    The Wall Street Journal Online - 8/17/2006
    In a bid for new sources of revenue, some Internet retailers have begun selling one of the Web's hottest commodities: online advertisements. Last week, Amazon.com Inc. quietly began testing the sale of display ads on its home page to companies such as Ford Motor Co. and Fidelity Investments. (READ FULL ARTICLE)
    Decision-Page Metrics
    e-commerce guide - 1/1/1900
    With the analytics horsepower broadly accessible to e-commerce marketers today, there's certainly no shortage of metrics to study and interpret. From landing-page penetration to funnel abandonment, and everything in between, there are so many metrics available that it's hard to imagine how anything significant could possibly be overlooked. However, in our e-commerce optimization practice we usually find that no matter how well-stocked our clients' analytics arsenals might be, they are usually lacking a powerful set of metrics surrounding what we call "decision pages." (READ FULL ARTICLE)
    Nearly 30% of Small Businesses Expect Internet Sales to Increase Next 12 - 24 Months
    IBLS INTERNET LAW - NEWS PORTAL - 1/1/1900
    (READ FULL ARTICLE)
         
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